Avid was one of the first companies to incorporate forms of AI into our solutions including PhraseFind and ScriptSync. Avid has been involved in AI for 10 years already? How?Ī. These advancements could foster the creation of new processes in media production. From coming up with ideas for movies to helping with production, AI can assist in every step of content creation. We prefer to focus on areas of AI where it acts as a creative assistant to help you be more efficient. There is concern that AI might take away jobs, but we believe that as a transformative technology it will change how jobs are done. Does AI have the intelligence and ability to replace humans in the workplace?Ī. ![]() For example, AI can be used for metadata enrichment and deduplication, when you have a lot of duplicated content. They're excited about the novel creative possibilities AI and ML could introduce and how these technologies can streamline workflows and enhance efficiency by automating time-consuming tasks. There’s tremendous interest in the potential applications of AI and machine learning (ML) within media content production. AI is a hot topic among Avid customers in all areas of the media industry. What are Avid customers asking about the use of AI in media production?Ī. ![]() To learn how AI will continue to impact media production, what Avid is doing about it, and what it means for our industry, we talked with two Avid media tech experts: Shailendra Mathur, Vice President of Architecture and Technology, and Rob Gonsalves, Engineering Fellow and AI enthusiast. In fact, results of three of our AI-related research efforts have been published in the April 2023 issue of the Society of Motion Picture Television Engineers’ SMPTE Motion Imaging Journal. AI has been in our products in various forms for about 10 years and we even have a research lab focused on how we can maximize new technologies. What is Avid doing about artificial intelligence (AI)? That’s the top question we hear from media companies worldwide. Visit our AI and emerging tech resource page for more on this hot topic. Avid is tapping into the power of these emerging technologies to innovate and support our customers. ![]() This is the first post in an exclusive Avid series on artificial intelligence (AI) and new technologies.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |